10 Common Book Publishing Myths and Misconceptions - Personal Branding Blog - Stand Out In Your Career

Common Book Publishing Myths and Misconceptions - Personal Branding Blog - Stand Out In Your Career Dont let the following book publishing myths and misconceptions undermine your confidence and lead you astray when you think about writing a nonfiction book to build your personal brand and expand your career opportunities and/or business profits. 1. I dont have time to write a book Who does have time to write a book? We live in busy times, where everybodywhether self-employed or working for othersis overworked and forced to deal with too much information. Yet, each year, hundreds of recent college graduates and self-employed professionals manage to find the time to write books that fast-track their career and transform their businesses! How do they do it? The answer lies in applying the habits and strategies of successful authors. Habits include planning, discipline, and committing to daily progress in working sessions as short as 30 minutes. Strategies include coordinating daily writing progress with the preparation of on-going marketing and promotion activities. Everyone has the same 24 hours a day to live their lives. Each year, however, hundreds of thousands of subject area experts write and publish personal branding building books appear each year, while millions of others continue to cloak their expertise in frustration and obscurity. 2. Ill wait until I can get away and focus on my book A close second to the above, I dont have time!statement is the common belief that the best way to write a book is to get away and focus on writing a book. One of the major problems with this approach is that the get away time disappears further and further into the future as family demands continue to erode weekend, holiday, and vacation time. As a result, the opportunity costs mount as your book recedes into the future, losing its current relevance. Anyone looking for a just about ready manuscript on saving the buggy-whip industry? Worse, if the get away time ever does show up, the possibilities of success are reduced by the performance anxiety that results. The stress of returning from a sabbatical or vacation without a finished is enough to jeopardize any chances of success. Certainly writing habits differ, but for the majority of branded nonfiction authors Ive interviewed, slow, consistent daily progress is far more productive than stress-filled, last-minute writing marathons in a hotel room while the family is enjoying the pool. 3. Im not qualified to write a book Another common mistaken belief is that helpful and relevant books can only be written by authors with academic or professional credentials or qualifications. This may have been true at one time, or with university or academic presses, buttodaythe premium is on experience and an ability to provide useful information to a market that wants the information. Indeed, the tyranny of knowledge mentioned in Chip Heath and Dan Heaths Made to Stick convincingly argues that experts know too much, and that outsiders have the advantage of approaching a topic from a fresh, where do I start?, perspective. Insiders assume that readers know too much and are already familiar with the specialized terms used in their field. 4. Im not a good-enough writer Branded authors who are known for the their books often comment that writing isnt especially easy or that they depend on their editors to organize their ideas and express them as clearly and simply as possible. Many highly-successful branded authors freely admit that their co-authorsor, even, ghostwritersare responsible for writing their books. And, theres nothing wrong with that? As long as your book reflects your experience, ideas, and perspective, theres nothing wrong with writing with a team. Youre the captain, and your goal is to see your book appear in print as efficiently and quickly as possible. A late book that you wrote by yourself isnt going to do   as much for building your personal brand as a timely book that appears as quickly as possible. 5. I tried before and got turned down Yesterday doesnt matter. Publishing history is filled with examples of classic and respected authors who endured years of frustration and rejection before their books were published. Often, these authors ended up self-publishing their books in order to get them into print. Chance and context play an important role in whether or not a publisher agrees to publish your book. Some book ideas are ahead of time, before theres a proven demand for the topic. Other proposals arrive the day after a publisher has signed a publishing agreement for a similar book on the topic. Authors, like inventors, are judged by what they accomplish, rather than what they tried and failed to accomplish. 6. My first book was a complete waste of time I often hear this from authors who painstakingly crafted the perfect book which was published by a large publishing house. Unfortunately, a big name in publishing is no guarantee of high sales. In fact, many authors find that smaller, more entrepreneurial publishers may be a better choice. There are two reasons behind an authors disappointment with a previously-published book. Inappropriate expectations. In many cases, authors were expecting that their primary rewards for writing their book would come from their publishers, in terms of a large advance and continuing royalties. These authors didnt recognize that the primary benefits of their book must be self-generated in terms of increased credibility, heightened visibility, and new opportunities for back-end profits from products and services. Failure to market. In other cases, dissatisfaction is rooted in the authors expectation that their publisher would do their book marketing for them. This is a fundamental fallacy that, unfortunately, is still around.Publishers are not marketers. Publishers are producers, printers, and distributors. Success is measured by what you do to build anticipation and demand for your book, not by publishers weaving a magic wand. 7. My book will sell itself If youre a typical non-fiction author writing a book to build your brand in your area of expertise, its unlikely your book will be discovered in your superstore bookstore. In addition, as Brian Jud has convincingly argued books like his excellent Beyond the Bookstore: How to Sell More Books Profitably to Non-Bookstore Markets and his recent How To Make Real Money Selling Books (Without Worrying About Returns): A Complete Guide to the Book Publishers World of Special Sales, retail channels are simply not as profitable as other alternatives. We live in a search engine world. More and more readers looking for help turn to Google before searching the aisles of their local or regional bookstores. 8. I dont need a literary agent Publishers, like everyone else in business, want to buy low and sell high. Especially in times of economic turmoil and rapid change. No matter how good a marketer you are, you need a literary agents to protect your interests when exploring trade publishing options. More than one author has discovered, to their disappointment (or horror) that the book contract they were so happy to sign limits their opportunity to leverage their book as much as theyd like. Numerous offers are trapped by clauses that require them to submit future book proposals to the publisher of their original bookwithout the requirement to accept or reject the proposal within a specified amount of time. I consider literary agents a self-liquidating expense. Their ability to negotiate with publishers should more than offset whatever commission they command. 9. Theres too much competition Competition is good. The presence of competing books doesnt mean you shouldnt mean you should abandon the topic. Competition is a sign that the topic is a healthy one with ongoing sales. The presence of competing books does mean that you have to carefully position your book relative to the existing books. No publisher wants to publish a how-hum, just another book on a topic. Publishers want a fresh approach; they want new ideas, new solutions, or solutions targeting specific markets. Positioning is everything. During the past 25+ years, numerous fine books on positioning have been written by Al Ries, Laura Ries, and Jack Trout. These books, including the original Positioning Era, should be considered required reading for every career-oriented author and business owner. . Publishers know best Authors often fail to assert themselves or speak up on crucial content or marketing issues because their publishers know more than they do. Although the publishers may have access to better information about trends, it doesnt necessarily mean that everyone associated with your book knows more about your title or your market as you do. And, unfortunately, theyre probably not as passionately committed to your title, as you are. Although it seems obvious, many publishers do not consult authors about the design and copy on the front and back covers of their book. This can lead to numerous problems, especially in these days of outsourcing and distributed responsibilities. Authors should identify their desired amount of input and control, and their agent should make sure that their publishing contract specifies their desires in writing. Conclusion Writing and publishing a book continues to be the best way to build your personal brand. Published books are uniquely capable of igniting your career and business success. Dont let the above common book publishing myths and misconceptions undermine your confidence or cause you make an expensive mistake! Dont allow negative or outmoded ideas get in the way of writing a book to build your personal branding success. Explore your options with an open mind. Speak up and defend your point of view. And, of course, share your book publishing experiences, opinions, and questions as comments, below. Author: Roger C. Parker is a content-oriented book coach who helps business professionals make appropriate writing and publishing decisions. He’s written more than 30 books and interviewed hundreds of successfully branded nonfiction authors. He   shares what he’s learned in free weekly teleseminars and at Published Profitable and his daily writing tips blog.

How to Find a Credible Resume Writing Service

How to Find a Credible Resume Writing ServiceA credible resume writing service can help you get the attention of a good company. Now, you might wonder what a 'credible' service is and why you should hire one.First of all, resume writing service has a very big role to play in how you would be perceived in the eyes of an employer. The position you are applying for is very important and this has a lot to do with how you would look like to the employers. In fact, they would just look at your resume without paying much attention to other things.While all of these things are true, there is no better way to get noticed by a potential employer than by being professional. If you look at resumes that are littered with spelling mistakes and grammar mistakes, you will notice that the professionals on the resumes are very confident in themselves. They do not let their mistakes get them down. You can easily tell that they do not care about the mistakes and make an impression of being very professi onal and sharp.What makes them confident? This is what you would need to look for in a professional writer. As far as resumes are concerned, professionalism is the key to the success. If you can get a professional to write a resume for you, then this would be the best choice for you.Aside from professionalism, it is also important to find a resume that is not too long. If it is too long, it will not be easy for the potential employer to read everything that you want to say and therefore make a bad impression on him.You also need to find a professional that has experience in writing resumes. If you look for a resume writing service that focuses on services and other such things, then you can easily know that they are professionals. These are also professionals that have experience in the industry of resume writing.If you take a look at the resume writing service that specializes in creating a resume for you, you will see that they have experienced people who have been writing resumes for a long time. This will give you a very good idea on how they will be able to make your resume look professional.Finally, if you are looking for a resume writing service that can be considered as 'credible', then look for one that has a good reputation. You can easily find out this through looking at their websites and customer reviews. Look for one that has a great reputation and that can be trusted.

Will Your Next Job be a Leap of Faith

Will Your Next Job be a Leap of Faith Deciding to take a new job is scary. You know the pros and cons of your current job, if you are employed. What would it take to make you jump ship and leave the familiarity of your current organization? Pain, extreme dissatisfaction, money, or all of the fore-mentioned. Ive known many people who thought they had done due diligence in investigating their new employer, only to find out they ignored the warning signs or their gut instincts. To read more about questions to ask yourself: read this post Pay attention to the Red Flags I spoke with a recruiter yesterday who mostly seeks out passive candidates (they are currently employed). A major part of his time is being spent trying to convince the passive candidate to at least take a look outside of where they are now. This now leads me to the whole issue of employers avoidance of the unemployed. There has been much discussion about this. CNN explored the issue in this post. It has also been covered by many other media sources. So, this is quite the oxymoron. Do you take a job even if you know it isnt a good fit in order to find another job? It depends on many things and there are many right answers. Remember, life is a journey

Another Reason for Jobseekers to Like Facebook - CareerEnlightenment.com

A few words to the wise: Once you click “Apply Now,” the information you’ve added to the Work and Education section of your profile (under the “About” tab) will populate. Make sure that all of the information in that area is complete and accurate. Also, check to make sure that your email address and telephone number are correct.Final notes: before you apply for any job be sure your Facebook account is safe for networking. Since many people primarily use their Facebook accounts socially, a thorough sweep of your Facebook content â€" including all of your photos â€" is in order when you use the platform as a jobseeker.Three final tips:Add a tasteful profile photo and remove any potentially inappropriate pictures (or make them private). For your profile photo, be dressed in a way that would be appropriate for work.Head to the “About” tab in your profile and get your professional experience, skills, and education fields up to date. This is the information that will be passe d along to potential employers once you apply.Update your contact information. Remember, an employer can’t hire you if they can’t get in touch with you. You can’t apply for a job without first having a top-notch resume. LiveCareer’s Resume Builder can take you across the finish lineâ€"for freeâ€"in just three simple steps. Get started today!

Chronological Resume, Functional Resume or Hybrid Which one - Hallie Crawford

Chronological Resume, Functional Resume or Hybrid Which one When deciding which format to use for your resume, here is some vital information about each that can help as you move forward. Chronological This is the most common type of resume and is the one employers are most familiar seeing. With this format, the professional history follows a reverse chronological flow, starting with your most current or recent experience. A chronological resume is most often used as it easily indicates which positions you’ve held, where, and for how long. This format is a great way to show the steady growth and/or advancements in your career and is the best type of resume if you have had a constant career path and direction. This is not the resume to use if you have large employment gaps, are changing careers, or have a history of very varied and diverse experience. The chronological resume usually starts with a short profile summary, a list of competencies, your professional experience in reverse chronological order, then education, professional associations, volunteer work, etc. Functional This type of resume focuses on skills or functions rather than your chronological experience. Use this resume style if you have a very diverse skill set from diverse industries and positions, have had many different career paths, if you are looking to change careers, or have large employment gaps. This type of resume highlights your specific strengths and expertise relevant to the position of interest and focuses less on your chronological work history. It is still important to list your work history. However, listing your title, employer, and location is sufficient. No additional information is needed under each position unless you see fit to add this information. For those who have had a very diverse career, it is possible to list the positions that are relevant together under a titled heading such as “Relevant Experience” and the others in a separate section listed as “Other Experience”. Hybrid Also called a combination resume, this resume is a combination of the Functional and the Chronological resume. This type of resume most times includes a “Highlights” section that focuses on your strengths and expertise and, additionally, a chronological work history with details of your role and achievements in each role. By blending the strengths of the two main types of resumes, your resume clearly shows the value proposition you bring to the position with the Highlights or Strengths and your upward mobility throughout your career. Thank you to our resume expert, Jasmine Marchong, for this article and the resume tips. Want more Resume and Cover Letter Tips? Watch these helpful videos Hallie has created by clicking here.

New Ideas Into Writing a Resume after 15 Years Never Before Revealed

New Ideas Into Writing a Resume after 15 Years Never Before Revealed The Hidden Gem of Writing a Resume after 15 Years Think about a functional format only as long as you've been out of work for several years and you will need to emphasize your functional skill collection. Writing a resume can be challenging for a wide number of reasons. If you would like to relearn your Excel skills, find somebody who wants a spreadsheet. For example, if you need to enhance your computer programming skills, volunteer to create a web site for a company in need. With over ten years of experience in your area, you're a seasoned professional. As you are competing with job seekers who've been on steady career tracks, do what's crucial to compete successfully. Work Experience As a rule, you only ought to demonstrate the most recent 10-15 decades of your career history and just incorporate the experience related to the positions to which you're applying. While you might be proud of accomplishmen ts from 20 decades past, it's crucial that you concentrate on what you recently accomplished. Why Almost Everything You've Learned About Writing a Resume after 15 Years Is Wrong By carefully targeting resumes for particular jobs and situations, you may greatly improve your odds of getting noticed in the work industry. Doing the exact same job for extended stretches may make you appear rigid or locked into a routine. The same targeted resume won't get the job done for every single job, and you will need a different one per work opening. Looking for jobs has changed over recent years. Offering free resume reviews is one method to discover clients. You've got likely held lots of jobs and have a lot of relevant info to list and could therefore struggle with summarizing it all. Just make certain not to go beyond 10-15 decades of past experience, because you'll only need to include more recent, relevant info. Otherwise, use information on the internet to let others know you're s earching for a job. The Do's and Don'ts of Writing a Resume after 15 Years Regardless of what your age, the very best approach to advertise yourself is to showcase your finest attributes and accomplishmentsespecially those which align with the job that you're vying for. Just as there are lots of reasons to depart from your job to be a stay-at-home parent, there are numerous explanations for why you may decide to return to get the job done. There were only a few things. Keep in mind, your resume is just the very first step. There's a great chance the employer will gradually figure it out, and if they do, they probably won't be very pleased. For instance, you may desire part-time work, but such positions can be difficult to find. Because you worked for so many years at your prior employer, the probability that you had been supplied a title change or promotion are quite excellent. As a rule of thumb, you should intend on including about 8-15 decades of experience based on how much of that experience enhances and supports your candidacy. Definitions of Writing a Resume after 15 Years The target of your resume is to secure you the interview. In spite of the fact there are many how-to articles out there, resumes aren't simple to write. You might need help creating a general narrative to demonstrate a possible employer how you have grown and developed in your career or need to break from a field in which you've spent many decades.

What You Need to Do About Top 10 Resume Writing Services Dallas Tx

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